Berry, Berry Clean

By Jason Zasky

In an industry increasingly defined by private equity firms and dominated by publicly traded companies, Franklin’s newest car wash stands apart. 

“Being that we are family-owned and operated, our car wash has a different feel. There is a lot more care and thought put into customers and the final product,” begins Jennifer Carroll, who co-owns Pure Clean Car Wash with her husband, Brian. 

Located at 4209 Long Lane, less than a mile from Franklin's Berry Farms community and very near Williamson County Ag Expo Park, Pure Clean Car Wash even looks different than most other car washes.

"The physical property and the building are beautiful," elaborates Carroll, a sharp contrast to the cinderblock-type structures that dominate much of the industry. "We worked hand-in-hand with the architect on the design," she continues, part of an effort to develop a look & feel that would be a good fit with Berry Farms, not to mention the rest of Franklin and Williamson County. 

But it isn’t just the aesthetics that set Pure Clean Car Wash apart. 

"We are also very environmentally friendly and have a sophisticated water reclaim system,” adds Carroll. It’s a system that allows Pure Clean Car Wash to recycle almost all the water from every wash and to reuse 70 percent of that water, all of which helps keep chemicals out of the stormwater system. Pure Clean Car Wash also uses LED lighting and motion-activated light switches, which lower the facility’s carbon footprint. 

"We don't use hydraulic motors, either, which further saves on energy because we aren't using oil," continues Carroll.

Also noticeably absent are the metal guide rails found at most other car washes.

“We have a dual belt conveyor where you are literally loading onto a flat belt,” she says, so there is no risk of a metal guide rail potentially damaging tires or rims. 

"It's a new development in the car wash industry in terms of equipment," she relates, which means that Pure Clean Car Wash can accommodate wide tires and low-profile vehicles. 

As one might expect, Pure Clean Car Wash also uses a license plate recognition system, so customers don’t even have to roll down a window when utilizing the available self-serve payment tools. All four monthly subscription options (Pure Basic, Pure Sparkle, Pure Brilliance, and Pure Titanium) offer unlimited washes.

"You pay one price and can wash as many times as you want during the month. If you wash two times per month, you’re winning, basically,” explains Carroll, before noting that a Family Plan discount is also available, with each additional membership on the same credit card receiving a 25% discount. 

Not surprisingly, Pure Clean Car Wash also offers the kind of post-wash amenities not always found elsewhere, including high-pressure vacuums, with window & dash cleaner and microfiber towels available at each individual vacuum station.

Last but not least, Carroll says customer service is yet another area where Pure Clean Car Wash differentiates itself from competitors.

"As consumers, we felt that the car wash segment was missing customer service,” offers Carroll, before noting that she and her husband developed and operated their first Pure Clean War Wash in Columbia before selling it and building out the Franklin location. 

"We train our employees on the Chick-fil-A® (customer service) model, and we talk about Chick-fil-A all the time,” she says, referring to the fast-food restaurant chain’s famous and well-respected approach to customer service. “We feel it’s an important part of our business that sets us apart (in the car wash industry),” she concludes.

Indeed, Pure Clean Car Wash's approach is working so well that the couple is currently looking to open several more locations, even as the four-month-old Franklin location is still getting integrated into the Berry Farms community—working with area charities and participating in fundraisers with local schools.

"For sure, we are looking forward to building more car washes,” concludes Carroll.

Pure Clean Car Wash

4209 Long Lane

Franklin, TN 37064

615-283-9959

Mon. – Sat. 7:30 am – 7 pm

Sun. 10 am – 5 pm

https://www.purecleancarwash.com/